Good design isn't just how it looks.
It how it performs.
Cross vertical
With experience across insurance, finance, beauty, fashion, tech, and more, I bring a deep understanding of diverse verticals to create solutions that truly connect.
End-to-End
From concept to design, content, and production, your creative is handled seamlessly under one roof, ensuring a cohesive and powerful final execution.
Result Driven
Every project is built on analysis and performance insights to maximize ROI, improve conversions, and create measurable impact.
Brands I've worked with
Ahoy! Insurance
Ahoy! Insurance is a technology-driven boat insurance company built by boaters, for boaters. Combining deep expertise in boating, insurance, and technology, Ahoy! delivers modern coverage and proactive tools that help boaters protect what they love most, the freedom and joy of being out on the water.
Social Media
Manage and design Ahoy! Insurance’s digital presence across website and social platforms, overseeing everything from concept and content creation to design, production, and daily scheduling. My work includes developing a marketing calendar, crafting engaging posts, and producing high-quality visuals and content that drive brand awareness and customer engagement. Content spans tips, product updates, industry news, testimonials, tutorials, weather alerts, local announcements, contests, and more.
Marketing Assets
Oversee the full user experience of Ahoy! Insurance’s communications with both policyholders and agents. This includes designing and producing two monthly newsletters tailored to each audience, sharing news, product updates, promotions, and educational content. Beyond newsletters, I create guides, checklists, and other resources that deliver value, strengthen engagement, and ensure smooth sailing with Ahoy! Insurance.
Presentations
Collaborate directly with Ahoy! Insurance’s CEO and leadership team to translate strategic visions into compelling visual presentations. These range from board and investor decks that spark confidence and excitement, to sales and partnership presentations designed to drive growth and open new opportunities. Each presentation is crafted with a strong narrative, clear messaging, and engaging design to ensure impact and alignment with the company’s brand.
Landing Pages
Design and optimize multiple landing pages that support Ahoy! Insurance’s SEO strategy and help boost search visibility. These pages are built with performance, clarity, and conversion in mind, driving qualified traffic and improving our search rankings.
In addition, I create co-branded landing pages for Ahoy!’s partners, giving them a dedicated insurance tab on their websites that directs users to tailored content built specifically for their audience.
B2B Marketing & Partnerships
Lead creative for Ahoy! Insurance’s B2B initiatives in close collaboration with the CEO and VP of Business Development. Develop one-pagers, brochures, partnership decks, technical mockups, and co-branded materials that support agent acquisition and strategic collaborations.
Design and promote incentive programs for insurance agents, creating sales-driven campaigns and marketing assets that increase engagement and production. Support B2B growth through dedicated landing pages and partner focused materials aligned with SEO strategy.
Product Design
Contribute to the product design and user experience of the Ahoy! Agent Portal, translating business goals into intuitive, performance-driven features.
Designed the incentive program status bar, enabling agents to track earnings and progress in real-time through clear visual feedback. Create special occasion popups, performance notifications, and engagement features that strengthen transparency, motivation, and overall usability while aligning with business KPIs.
Pixellot You
Pixellot is an AI-powered sports technology company that automates video capture, production, and analysis for various sports, allowing teams, leagues, and broadcasters to easily stream and monetize games without a dedicated crew, using multi-camera systems and deep learning to track action and generate highlights for levels from youth to professional. hey offer hardware like the portable Pixellot Air camera and fixed installations, plus software for video breakdown (Vidswap) and fan engagement, making high-quality sports broadcasting accessible.
Social Paid Ads
Weekly social ad campaigns are created and tested for Pixellot, exploring new concepts, formats, and creative angles. Each campaign includes A/B testing of designs and content, tailored to different Pixellot products, various sports, and specific audience segments. Special promotions and seasonal offers are also developed to keep performance high and engagement consistent.
Website
Led the design and continuous improvement of the dedicated Pixellot You website, focused on engaging parents, coaches, and youth and college sports programs across the US.
Built clear product storytelling and conversion-driven landing experiences that highlight the capabilities of the Pixellot Air portable AI camera, demonstrating how it automatically captures, analyzes, and shares every game without a production crew. Structured messaging, visuals, and user flows around a strong call to action to schedule a demo, guiding visitors toward hands-on product discovery and increasing qualified leads.
Editable Document Design
Create fully editable templates for marketing and sales materials that balance strong visual identity with practical usability. Develop customizable PDF and presentation assets that allow internal teams to efficiently update content while maintaining brand consistency.
These assets support both B2B communications with partners and organizations, and B2C-facing materials aimed at teams, coaches, and end users.
Marketing Collateral
Design comprehensive marketing collateral including brochures, product decks, and sales PDFs for web and print. These materials support Pixellot’s B2B efforts by equipping the sales team with professional assets to engage potential leagues, clubs, federations, and strategic partners.
Each piece translates complex AI technology into clear, benefit-driven messaging that strengthens credibility and drives partnership conversations.
Elie Tahari
Elie Tahari is a renowned Israeli-American fashion designer and entrepreneur famous for his eponymous luxury brand, known for sophisticated women's ready-to-wear, accessories, and fragrances, embodying the American dream after arriving in New York with little money and pioneering the iconic tube top in the 1970s disco era.
Email Marketing
Managed the full B2C email marketing calendar, delivering campaigns at least twice weekly to drive engagement and online sales. Developed creative concepts highlighting new arrivals, seasonal collections, evergreen products, and exclusive events, ensuring consistent brand storytelling and strong visual impact across digital touchpoints.
Photoshoot Producer and Director
Led end-to-end production of brand imagery, overseeing location scouting, model casting and auditions, and coordination of photographers, stylists, hair and makeup artists, and additional freelancers. Managed shoot-day operations on set, directing poses, styling, and collection presentation to ensure each look aligned with brand standards and seasonal narratives.
Collaborated closely with creative and marketing teams to approve final imagery, ensuring consistency across eCommerce, social, campaigns, and print materials while maintaining a high level of production quality and brand precision.
Marketing Collateral
Developed comprehensive marketing collateral supporting both B2C and B2B initiatives. For B2C, designed in-store event materials, collection launches, promotional assets, and branded experiences that enhanced customer engagement across retail locations and digital platforms.
For B2B, partnered with the sales team to produce line sheets, lookbooks, and wholesale presentation materials tailored to department stores and retail partners. Translated seasonal collections into polished, commercially focused assets that supported buyer meetings, merchandising decisions, and large-scale distribution.
Sensica
Sensica is a beauty and technology brand that focuses on real results and real people. With decades of experience in professional medical aesthetics, Sensica creates noninvasive at-home devices designed to deliver visible improvements. The brand also provides expert guidance, practical tips, and a personal, supportive approach to beauty care.
Website
I help Sensica improve the flow and user experience of their website by creating clear and engaging layouts that highlight what matters most. This includes selecting appealing photography, showcasing technology and real results, and organizing the full range of Sensica devices in a way that is modern, intuitive, and easy to explore.
I also incorporate before and after visuals and authentic testimonials to build trust and help users understand the benefits of each device.
Landing Pages
Design high-converting landing pages for Sensica, each created with a strong sales focus and a clear promotional message.
These pages use SEO driven content, targeted keywords, and modern layouts that highlight Sensica devices such as the Pro and the Mini. The pages include comparison charts, before and after results, and savings breakdowns that show the long term value of Sensica compared to years of spa treatments, waxing, shaving, or laser sessions.
I also integrate influencer videos, real testimonials, and educational content to build trust and guide users toward purchasing the right device for their needs.
Paid Ads
Paid ads for Sensica are built through ongoing teamwork and weekly creative development that responds to real performance insights. Concepts, visuals, and calls to action are continually tested and refined, leading to stronger engagement and higher conversions. The work also includes producing targeted campaigns for major shopping periods such as Black Friday, Back to School, Mother’s Day, and additional seasonal events.
Email Marketing Expertis
(Mish-Mash)
One of my expertise is designing winning email creatives that yield results.
Working closely with AI tools or copywriters to optimize email campaigns through A/B testing.
A successful email campaign begins with a captivating subject line that captures the recipient's attention.
By testing various concepts, it's possible to uncover how minor differences can significantly impact performance.
Logos
From concept to execution, I design logos that align with a brand's vision, enhancing recognition across diverse industries.
Photography
Photography is an after-work passion. Part of the same visual language found in my design work, shaped by aesthetics, composition, color, and balance. From lively city scenes to quiet moments in nature. Here’s a sneak peek from Instagram, feel free to explore further.
Experience
2022-CUREENT
AHOY! INSURANCE
Art Director, Marketing
Manages all creative assets for Ahoy! Insurance from concept through execution, overseeing the company’s visual identity and creative direction across all channels. Responsible for designing and delivering creative materials for Sales and Marketing teams, including organic and paid social content, newsletters, onboarding and lifecycle emails, surveys, brochures, affiliate and social ads, and additional marketing collateral, while ensuring brand consistency and high design standards.
Owns the full visual ecosystem of Ahoy! Insurance, including the website (content updates, design enhancements, and UX improvements) and product design contributions to the Ahoy! mobile application user experience. Leads content, concept, and design for all organic social media, external communications to agents and policyholders, special weather alerts, agent commission promotions, blog content, presentations, and internal marketing materials, translating business and product needs into clear, effective, and compliant visual communication.
Leads B2B marketing efforts for agents, affiliates, and strategic partners, creating sales enablement materials, co-branded assets, incentive campaigns, and partnership presentations that support growth and expand distribution.
2021-CUREENT
FREELANCER
Creative Director
Lead creative strategy and execution across digital and brand initiatives for technology, fintech, media, and consulting clients, delivering end-to-end solutions from concept to launch.
For Pixellot You, an AI-powered sports production platform, led website design and optimization, paid social campaigns, marketing collateral, and sales enablement materials. Translated complex AI technology into clear, benefit-driven messaging tailored to youth sports organizations, coaches, and parents, supporting both B2B partnerships and customer acquisition. Developed conversion-focused landing pages emphasizing the Pixellot Air portable AI camera and driving demo bookings.
Rebranding designer - Rosie Labs, a boutique consulting firm focused on driving results for your business.
Rebranding designer - Rubato Media, an Advertising company, focusing on paid social and search ads for mid-7-figure to mid-8-figure eCommerce brands with a brick and mortar presence.
Design new concepts and seasonal email creatives for Leap Theory, a leading fintech company that delivers innovative solutions to both the financial services industry and its service providers.
Design and direct a website and multiple landing pages for Sensica.com, an innovative, safe and easy-to-use at-home beauty devices, incorporating proven advanced technologies, developed by leading medical aesthetics experts.
2018-2020
ELIE TAHARI
Art Director
Led all B2C eCommerce and digital marketing creative across print and digital platforms, including elietahari.com, email marketing, social media, paid advertising, and display campaigns. Drove cohesive brand storytelling and elevated visual presentation to increase global visibility, customer engagement, and online sales.
Partnered closely with the sales team to develop B2B marketing collateral for department stores and wholesale partners, including line sheets, lookbooks, and buyer presentation materials that supported merchandising decisions and large-scale distribution.
Analyzed campaign performance and optimized creative assets based on data insights to improve engagement and conversion.
Directed on-set photo shoots from concept through execution, overseeing location scouting, model casting, and full production coordination to ensure each collection was presented with precision, consistency, and strong seasonal storytelling across all channels.
2008-2018
MATOMY MEDIA GROUP
Creative & Production Director
Hired, managed, and directed a creative team of designers, webmasters, and copywriters, providing strategic oversight and day-to-day supervision. Trained new hires on creative capabilities, processes, and procedures, and collaborated with HR on internal promotions, events, and newsletters.
Produced 200+ vertical-specific email creatives per month for the Client Services team, along with sales pitch materials and email campaigns to support new client acquisition. Analyzed creative performance and optimized assets to improve engagement and results.
Led the production of all marketing assets across print and digital channels, including trade show booth displays, brochures, one-pagers, and business cards, as well as web assets for the company website, landing pages, social banners, and ads, ensuring brand consistency across all touchpoints.
About Me
Hi! I'm Efrat, a creative leader with 10+ years in digital marketing, UX/UI, and brand strategy across industries like advertising, eCommerce, fintech, fashion, insurance, and sports tech, as well as affiliate marketing.
I focus on performance-driven design by optimizing ad creatives, email campaigns, and landing pages with A/B testing, analytics, and user insights to improve engagement and conversion.
I’ve partnered with global brands and Fortune 500 clients such as AIG, MetLife, Wells Fargo, and Symantec, delivering high-converting campaigns and UX/UI solutions that really move the needle.
From concept to launch, I combine creativity and analytics to craft designs that look great and actually work.
I work hands-on across design, content, and production, making sure every project aligns with brand identity and business goals. Fun fact: in email campaigns, picking the right subject line can make all the difference in whether someone opens your email or skips it!
I also use AI tools to speed up ideation, explore creative directions, and prototype faster. AI can produce options in seconds, but it still takes a creative professional to refine ideas, keep consistency, and create assets that truly perform.
"Efrat has an eye for design and a talent for developing innovative marketing campaigns that consistently deliver results. In addition to her creative abilities, Efrat is a strong strategic thinker and excels at developing and executing marketing plans."
"She is also adept at collaborating with cross-functional teams and is able to effectively communicate her ideas to both creative and non-creative team members."
Tzach Segal
VP Business Development | Ahoy! Insurance
"Efrat redesigned our website at a very critical stage of our business. As expected, she took my half-baked and vague ideas and turned them into an incredible design that has cut our bounce rate down 29% and increased our time on site by 66%! Her attention to detail, eye for beautiful but functional design, and her ability to think through the true user experience and adapt the design accordingly is amazing."
"I'm so proud of our website and so grateful for the performance-minded design that has increased the engagement substantially."
Bridgette Orten
Founder at Rubato Media
"I had the privilege of working with Efrat for the last four years in her capacity as Ahoy! Insurance's Art Director and Marketing Manager. I can say with certainty that Efrat is one of the most talented and dedicated professionals I've worked with in my 30+ years of career."
"She is a phenomenal brand creator and custodian, a creative professional, and someone whom I completely trust to entrust Ahoy!'s marketing in her hands."
Amit Nisenbaum
CEO | Ahoy! Insurance
"Efrat is an extremely dedicated and talented designer with a wide range of design knowledge. She is very numbers-driven and dives deep into analytics to understand the effectiveness of her designs, which has contributed to incremental revenue for the company."
"Efrat is a straight shooter and doesn't hesitate to voice her opinion and insight, which is a communication style I value a lot."
Christina Diederich
Senior Director, Performance Marketing | Fluent
"Efrat volunteered her talents and skills to consult and design Sailors NYC’s online and print materials since 2017. To name a few projects: promotional postcards, 2018 brochures, club flags, social banners and consulted on UX of our website."
"I enjoy working with Efrat as she is highly professional, has great communication skills as well as I personally find her designs very attractive."
Nitzan Levy
The Media Takeover
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